The Creative DNA Blueprint is the intel file behind every ad that actually converts. It maps your market, your buyers, and the exact angles and hooks that move them. This is the same research I run before deploying a single dollar of a client's budget. Now you can get it on its own.
Get my Blueprint →Most brands write ads on instinct. The Blueprint replaces the guessing with a documented map of who your buyer is, what they are thinking, and the words that move them to act.
Where you sit against the market and whether your offer is strong enough to scale spend behind.
Real buyer personas pulled from reviews, Reddit, and forums. Their pains, desires, and buying triggers in their own words.
A 5x5 matrix showing exactly what each buyer needs to hear at each stage, from cold to ready-to-buy.
The saturated angles every competitor runs, and the open white space nobody has claimed yet.
Every angle worth testing, ranked by opportunity, with a clear test-first tier so you know where to start.
One hundred ready-to-use opening lines, sourced from proven ads and real customer language, mapped to each angle.
The hesitations that quietly kill the sale, and the exact copy lines that beat each one.
A first-campaign structure: which persona, which stage, which format, and how to split your budget.
A teardown of the longest-running ads in your category and the patterns that keep them profitable.
The specifics below are blacked out, for obvious reasons. Yours arrive filled in completely, built from research on your exact market and buyers.
One brand. Full research. Delivered in 24 hours as a ready-to-use dossier plus a quick-start summary you can hand straight to a media buyer.
A 13-tab Excel dossier covering your business analysis, 5 buyer personas, awareness-stage messaging, competitive gaps, a prioritized angle library, 100 hooks, objection handling, a testing framework, and a teardown of the winning ads in your category. Plus a one-page quick-start summary with the top angles and hooks to test first.
The research runs through a system I have refined across dozens of brands. It pulls from real customer language on Reddit, reviews, and forums, competitor ad libraries, and market data, then structures it into the dossier. You get the depth without the two-week wait.
A short intake: your website, offer, current ads if you have them, and who you think your buyer is. That is it. Once payment clears, the 24-hour clock starts.
The full $297 is credited toward your first month if you move into full-funnel management. The Blueprint becomes the foundation we build every campaign on, so nothing is wasted.
6 and 7-figure brands about to scale spend, refresh tired creative, or launch a new offer, and anyone who wants their next campaign built on research instead of guesswork.
Get the intel file behind ads that actually convert. Delivered in 24 hours.
Message me on UpWork →